2016-11-23
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Problemet med Facebook som nyhetsflöde

Ben Thompson:

The reason the media covered Trump so extensively is quite simple: that is what users wanted. And, in a world where media is a commodity, to act as if one has the editorial prerogative to not cover a candidate users want to see is to face that reality square in the face, absent the clicks that make the medicine easier to take.

Indeed, this is the same reason fake news flourishes: because users want it. These sites get traffic because users click on their articles and share them, because they confirm what they already think to be true. Confirmation bias is a hell of a drug — and, as Techcrunch reporter Kim-Mai Cutler so aptly put it on Twitter, it’s a hell of a business model.

Man ska inte tro allt man läser, och i synnerhet inte på Facebook.


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