Don't Panic

Varför Panic är ett av världens coolaste företag:

Panic apparently has no marketing staff. And yet they’re one of the best known brands in indie Mac software. Paradox? Is there something about Panic’s product and staff that does its own marketing? Or would they be an even bigger success had they hired a marketing person from the start?

Starka produkter behöver ingen marknadsföring. Och Panics produkter tillhör definitivt den kategorin.

(Via Red Sweater Blog)

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