Om Googles designprocess, del 2

The New York Times:

Can a company blunt its innovation edge if it listens to its customers too closely? Can its products become dull if they are tailored to match exactly what users say they want?

Lukas Mathis:

The Times conflates «popular design» and «successful design.» Bowman talks about vocal users who complain about design changes. Google talks about measuring actual user success rates. It’s obvious why the two parties can’t agree on how to use data when designing; they’re talking about fundamental different kinds of data.


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