Varför Apple förenklade Final Cut Pro
Apple doesn’t care about the pro space. The goal for every Apple software product is to sell more hardware. Even the Mac operating system is just trying to get people to buy more Mac computers.
The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me.
Millions of people are buying phones and cameras that can shoot HD video, and many of them are looking for ways to edit. I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex.
Sachin Agarwal är grundare av Posterus.
(via Shawn Blanc)