Insikt i Apples produktutveckling visar Jobs betydelse för Apple
A few steps to Apple design have leaked out over the years, despite the obsessive secrecy that is part of the company culture. An Apple engineer outlined a long development process at a conference blogged by Businessweek in 2008:
A new product or feature begins with 10 ideas — good ideas, no also-rans, which are presented as “pixel-perfect” mockups. Apple culls the 10 to three, which are tried out for months more, before a final star is chosen.
Meanwhile, the design team meets for two types of weekly meetings — one to brainstorm with no limits, and one to focus on getting the product out the door, BusinessWeek described.
When Steve Jobs weighs in, it is with a simple set of verdicts: insanely great; really, really great; and shit, Niehaus recalled.
“Basically Steve tells you exactly what he wants and you just go build it,” said one former iPhone engineer, who declined to give his name.