Hur Google glömde sina löften och värderingar
The bottom line: People don’t trust Google with their data. And that’s new.
Google is a fundamentally different company than it has been in the past. Its culture and direction have changed radically in the past 18 months. It is trying to maneuver into position to operate in a post-pc, post-Web world, reacting to what it perceives as threats, and moving to where it thinks the puck will be.
At some point in the recent past, the Mountain View brass realized that owning the Web is not enough to survive. It makes sense—people are increasingly using non Web-based avenues to access the Internet, and Google would be remiss to not make a play for that business. The problem is that in branching out, Google has also abandoned its core principles and values.
Many of us have entered into a contract with the ur search company because its claims to be a good actor inspired our trust. Google has always claimed to put the interests of the user first. It’s worth questioning whether or not that’s still the case. Has Google reached a point where it must be evil?
Mycket läsvärd artikel.