Amerikanska TV-kanaler skär ned på reklamtid


Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.

The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.

Intressant hur TV-reklamens hemland nu tvingas skära ned på reklamtiden för att behålla och/eller locka tillbaka tittarna till linjär TV.

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