13 miljoner dollar via Kickstarter räckte inte

The Oregonian:

Despite raising a record $13 million and becoming the most successful Kickstarter campaign ever at the time, the Coolest Cooler is faltering.

The cooler’s creator, Portlander Ryan Grepper, recently sent an email to backers in which he admitted that the Kickstarter funds wouldn’t cover the cost to fulfill the orders. What’s more, he said the company was aware of the lack of sufficient funds last year but forged ahead anyway.

13 miljoner dollar är strax över 110 miljoner svenska kronor. Det är så att man kan tro att inte ens prototypen existerade i verkligheten…

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