Så övergav Apple Mac-entusiasterna

Mark Gurman:

Interviews with people familiar with Apple’s inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company’s software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers.

While the Mac generates about 10 percent of Apple sales, the company can’t afford to alienate professional designers and other business customers. After all, they helped fuel Apple’s revival in the late 1990s. In a stinging critique, Peter Kirn, founder of a website for music and video creators, wrote: “This is a company with no real vision for what its most creative users actually do with their most advanced machines.”

If more Mac users switch, the Apple ecosystem will become less sticky—opening the door to people abandoning higher-value products like the iPhone and iPad.

Man kan ju inte undvika att fundera över om Tim Cooks uttalande om Macintosh har med denna artikel att göra. Tidsmässigt tycks det inte vara så.

Det blir dock värre.  Mark Gurman igen:

In another sign that the company has prioritized the iPhone, Apple re-organized its software engineering department so there’s no longer a dedicated Mac operating system team. There is now just one team, and most of the engineers are iOS first, giving the people working on the iPhone and iPad more power.

Som jag också sagt tidigare: Cook har återkommande visat att han hellre satsar på iPad än på Macintosh, och i hans iver, precis som Gurman skriver ovan, att göra det så riskerar han att driva kunderna inte bara från Macintosh utan i förlängningen också från Apple som leverantör.

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