Det lönar sig att inte vara först
“So how did someone with no track record in a notoriously difficult business find itself walking away with the laurels? What can explain this paradox?
For Apple, coming late to the phone business has actually been a huge advantage. The success of the iPhone is down not just to great engineering, but profiting from several years of desperate and outright stupid behaviour by the mobile phone networks, who set the terms for the manufacturers. The received wisdom of the industry – that you had to know the wiles of the mobile networks to succeed – turned out to be completely mistaken”
Läsvärt är bara förnamnet.