2009-03-30
Nyhet

Fortsatt annonstapp i amerikanska tidningar

“Newspapers are shuttering their print editions, laying off staff, or closing entirely as a result of this severe contraction in revenues brought on by the double whammy of economic recession and competition from the Web. Drilling down into the fourth quarter numbers, total advertising dollars shrank 19.74 percent, making it the tenth straight quarter in which revenues have declined, and the sixth straight quarter in which the rate of decline has been accelerating

Övergången från webb till print är smärtsam för de som lever på hundra år gamla traditioner. Det finns plats för båda men det håller inte att i princip uteslutande leva på annonspengar.



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