100 årig marknadsföringsteknik bakom Apples framgångar

Det fungerade för 100 år sen, och bevisligen lika bra idag:

How do you persuade your prospects of the quality of your product? Use this strategy: Show the work that went into creating the product.

This can take two forms:

1. Show the work that went into inventing the product

2. Show the work that goes into creating each individual product.

For example, if you were selling Rolex watches, you could tell the story of how the watch was designed, or you could describe the painstaking process by which each individual watch is manufactured. Or you could do both.

Läsvärt, fast man kan hoppa över den sista delen där bloggens ägare marknadsför sig själva.

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