Apples uppgradering

Daniel Jalkut:

While I was at Apple I saw a lot of failure. I saw the Newton fail. I saw Pippin fail. I saw PowerTalk fail. I saw Cyberdog fail. I saw Apple desperate to sell even a few hundred thousand Macs in a quarter. I saw the press lambast us and declare us dead. “Beleaguered” became an unfortunately common word in our office life.

But I kept looking around me, and I saw nothing but signs of success. I marveled at QuickTime, speech recognition, networking technologies like ZeroConf (Bonjour), and other things that have never seen the light of day. This company is awesome! I want to work here! They’re going to change the world!

Apples transformering från förlorare till vinnare skedde just där, från 1997 till 2003. En fantastisk tid.

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