1985 – 1996
Jobs had the whole business plan wrong.
It would be two years before NeXT delivered anything to customers. When the NeXTcube computer finally did arrive, it proved too expensive to ever command a serious market. Ultimately, Jobs was forced to admit that the undeniably beautiful machine he and his engineering team concocted was a flop.
He laid off most of the staff and turned the company from hardware to software, first to rewrite NeXT’s operating system, called NextSTEP, for Intel-based computers. The company also engineered an ingenious development environment called WebObjects, which eventually became its best-selling program.
Jobs didn’t know that WebObjects would later prove instrumental in building the online store for Apple and for iTunes, or that NextSTEP would be his ticket back to Apple.
The road for NeXT was always rocky, perhaps appropriate for something that was born out of a desire for revenge. It was a good thing he had something else going on the side.
Extremt läsvärt, i synnerhet om man som undertecknad är intresserad av NeXT.