Dagens bredsida mot Gizmodo
The idea that journalists/writers go out of their way to say nice things about a company to ensure they keep their place at the table is a nuclear weapon. It aims right at the heart of what they most hold dear: their credibility.
This has been brought up a lot in recent years in the context of Apple. I get accused of this, everyone who says positive things about Apple gets accused of this. Never mind the fact that while these accusations have been flying, Apple has become the most successful company in the world. Doesn’t matter. Bias. Falseness. Shill. YOU ARE BOUGHT AND PAID FOR.
But what about the flip side? Why does no one bitch about that? Two examples this week:
1: Microsoft Surface Just Made the MacBook Air and the iPad Look Obsolete
2: Microsoft Is the Most Exciting Company in Tech, Hands Down
Two insanely idiotic titles, if not articles. And guess what? Both were published by the same publication: Gizmodo.
You remember Gizmodo, right? Last we heard from them, they were being investigated by authorities for their role in buying a missing prototype of the iPhone 4.
After that happened, right or wrong, Apple severed ties with Gizmodo. Gizmodo was blackballed.
And since that happened, the publication has gone out of its way to say negative things about Apple — again, the most successful company in the world — because, well, what choice do they have?
Som man bäddar får man ligga.