Twitters dilemma

Seth Godin:

If they relentlessly sell the attention of their users, they will have a misalignment as they maximize profit.

The advertisers will want ever more attention, and the users will want to avoid those interruptions the advertisers are paying for.

Tension will keep rising as users feel trapped by a medium with few substitutes that begins to charge an ever higher tax in the form of attention wasted.

Detta är på så många sätt kärnan i problemet för, och med, Twitter och också, tror jag, en stor anledning till att App.Net drog in 803 000 dollar från 12 315 personer.

© 2018 Omsoc Publishing AB