2013-07-15
Nyhet

Jean-Louis Gassée om Microsofts omorganisation

Jean-Louis Gassée:

Removing a loyal but obdurate contradictor, sanctioning bad performance and foul politics is one thing. Reshaping the culture of a huge organization (97,000 employees) is a qualitatively and quantitatively different task.

Habits of the mind and, even more challenging, of the heart are extremely hard to change. And, certainly, Microsoft’s culture needs an overhaul. It has caused the company to miss or mishandle Search, Social Networks, Advertising, Smartphones, and Tablets, and to make a meal of the latest version of their iconic Windows product.

Det mest ironiska med Microsofts försök att strukturera om företaget för att mer “likna Apple” är nog att Microsoft inte är direkt kända för innovation, Windows Phone undantaget.



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