2017-03-27
Länk

Youtube fortsätter tappa tunga annonsörer

Morning Star:

A week after Google apologized for running customers’ advertisements alongside objectionable videos, triggering a change in policy, its YouTube site is still rife with examples that are angering more big advertisers and causing some to cut spending with the tech giant.

Google’s automated system placed ads for some of the world’s biggest brands — including Coca-Cola Co., Procter & Gamble, Amazon.com Inc. and Microsoft Corp. — on five YouTube videos peddling racist and anti-Semitic content, according to a review by The Wall Street Journal.

Asked about the Journal’s finding that their ads were still appearing with such content on YouTube as of Thursday night, Coca-Cola, PepsiCo Inc., Wal-Mart Stores Inc. and Dish Network Corp. said Friday they were suspending spending on all Google advertising except targeted search ads. Starbucks Corp. and General Motors Co. said they were pulling their ads from YouTube. FX Networks, part of 21st Century Fox Inc., said it was suspending all advertising spending on Google, including search ads and YouTube.

Youtube och dess ägare Alphabet (Google) tappar stora pengar på att vara envisa och handlingsförlamade, vilket påminner om hur de hanterat malware, virus och fejkade appar i sin applikationsbutik Google Play.



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